PRIVACY POLICY

This privacy policy governs the collection and use of your personal data in connection with events run by Performance54. We are committed to protecting the privacy of your personal data. Please take the time to review this notice which explains what information we collect about you, how we use it, and your rights.

Performance54 Limited (“we”, “us” or “our”) is the data controller and our registered address is 5 Theale Lakes, Business Park, Moulden Way, Reading, Berkshire, United Kingdom, RG7 4GB (Registration number: 09541377).

1. INFORMATION WE MAY COLLECT FROM YOU

We may collect and process the following data about you:

• Information that you provide by accepting invitation or filling in forms on our registration pages;
• Records of your interactions with us for example if you contact our service team, interact with us onsite or social media;
• We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them;
• Biographical information you provide us for inclusion in supporting websites and documentation;
• Images and recordings of your attendance or participation at our events;
• details of any transactions you carry out through our solution and data necessary for these transactions including your name, email address,
• Information collected automatically, using cookies including which pages you viewed and whether you clicked on a link. We may also collect information about the device you use to access our solution;
• Other information necessary to provide the solution, for example we may access your location if you give us your consent.

2. HOW WE WILL USE YOUR INFORMATION

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.

3. PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity	Type of data	Lawful basis for processing including basis of legitimate interest
To register you as a new ”customer” (attendee or participant at an event, etc.)	(a) Identity (b) Contact	Performance of a contract with you
To deliver services and information to you, including: (a) providing information about events (b) generally managing and administering our events	(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications	(a) Performance of a contract with you (b) Necessary for our legitimate interests (to ensure the smooth running of our events)
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey	(a) Identity (b) Contact (c) Profile (d) Marketing and Communications	(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw, competition or complete a survey	(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications	(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	(a) Identity (b) Contact (c) Technical	(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
To make suggestions and recommendations to you about goods or services that may be of interest to you	(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications	Consent Necessary for our legitimate interests (to develop our products/services and grow our business)

 

4. SHARING YOUR INFORMATION

We may share your personal data with the parties set out below for the purposes set out in the table above.

• Internal Third Parties: any of our affiliated companies involved with providing services in connection with the events.
• External Third Parties who provide services on our behalf or who are otherwise involved in the events, such as onsite services, the Ladies European Tour, the event venue, Covid testing and daily health reports (but note that this service will not be used to process sensitive health information), solution database, or email service providers.
• Golf Saudi LLC: Golf Saudi are the owners of the events and we manage the events on their behalf. We may transfer your data to Golf Saudi at any time for use for the purposes set out in this policy, for example if they take over direct running of any event. In these circumstances Golf Saudi would then act as ”data controller” of your data.
• We may disclose your personal information to any law enforcement agency, court, regulator, government authority or other third party where We believe this is necessary to comply with a legal or regulatory obligation, ensure the security of our events or otherwise to protect our rights or the rights of any third party;
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

5. INTERNATIONAL TRANSFERS

Many of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
• We may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.
• We ensure your personal data is protected by requiring all our group companies to follow the same rules when processing your personal data. These rules are called "binding corporate rules".

6. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. DATA RETENTION

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

8. COOKIES

Our Sites uses cookies and similar technologies to provide certain functionality to the Site, to understand and measure its performance, and to deliver targeted advertising. Please see our Cookie Policy here for further information about the cookies we use and how to amend your cookie settings.

9. MARKETING

Depending on your marketing preferences, we may use your personal data to send you marketing messages by email. Some of these messages may be tailored to you, based on information we hold about you. You can change your consent preferences at any time - please contact us at the email address provided below.

10. THIRD-PARTY LINKS

Our emails and registration pages may include links to third-party websites. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

When you leave our website, we encourage you to read the privacy notice of every website you visit.

11. YOUR RIGHTS

Unless subject to an exemption under the data protection laws, you have the following rights with respect to your personal data:

• The right to request a copy of the personal data which we hold about you;
• The right to request that we correct any personal data if it is found to be inaccurate or out of date;
• The right to request your personal data is erased where it is no longer necessary to retain such data;
• The right to withdraw your consent to the processing at any time, where consent was the lawful basis for processing your data;
• The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller
• The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
• The right to object to our processing of personal data, where applicable i.e. where processing is based on our legitimate interests

If you wish to exercise any of the rights set out above, please contact us via the details below.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable admin fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

12. CHANGES TO OUR PRIVACY POLICY

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

This version was updated April 2021.

13. CONTACT

If you have any queries on any aspect of our Privacy Policy, please contact us on the details below:

Email: info@aramcoteamseries.com

Telephone: +44 (0) 1276 804625

Address: Performance54 Ltd, Quatro House, Lyon Way, Camberley, Surrey, GU16 7ER

If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113 or via email https://ico.org.uk/global/contact-us/email/ or at the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England, UK.